trivago

WHEN THE PRODUCTION TEAM CAME TO me to sheepishly explain THEY sold AN IDEA OF “TRAVEL IS POETRY” BEFORE CONSULTING their COPYWRITER, I DID MY BEST TO STAY STOIC.

my poetry poker face looked a lot like a little kid being handed an ice cream cone.

i love poetry. it’s slippery and subjective. plus–EVERY CREATIVE DREAMS ABOUT THE DAY THEY CAN LOOK THEIR C.D. IN THE EYE AND SAY, “IT MEANS WHATEVER YOU WANT IT TO MEAN.”

so HERE’S AN ODE TO PTO, TRAVEL, AND WHATEVER it MEANS TO YOU.

agency: dunn&co.
role: copywriter